Podcast Marketing

8 Things to Check to Spring Clean Your Podcast

Spring is in the air and it's time to celebrate new life! If you've been looking to get a bit of a refresh for your podcast or simply want to procrastinate actual dusting and cleaning by working on your podcast, enjoy some things you can do to spring clean your podcast!

Instagram Story Ideas for Podcasters

Lots of podcasters love Instagram because it adds a visual element to their podcast, plus it gives them an opportunity to connect with their listeners outside of the show. Instagram is also a great platform to get discovered organically, especially if you’re using hashtags related to your show and the topics you cover.

But many folks struggle when it comes to engaging their audience. I’ve seen numerous podcasters sign up for a social media account for their podcast, but all they do is promote new episodes. It doesn’t really give the audience much to interact with, and if you’re familiar with how algorithms work, you already know that engagement on a post can lead to Instagram pushing your post in front of more people, leading to more engagement and more views, etc.

5 Tips to Improve Your Podcast Episode Titles

Imagine going on your podcast app, searching for a new podcast. Let’s say you want to find a Mindfulness podcast since this is what I’m currently taking a course on and it’s on my mind (well, obviously 😉).

You find one you think you might like, but you can’t be sure just from the title and cover art, alone. And maybe the description is even a little vague (which is more common than you’d think).

Most likely, you would go to the list of episodes so you can check out what kind of things they talk about. But what if all you saw was this:

Episode 45
Episode 44
Episode 43
Episode 42
Episode 41
… you get the idea.

6 Most Common Beginner Podcasting Questions (and the Answers)

6 Most Common Beginner Podcasting Questions (and the Answers)

I’ve started creating an Instagram Stories Highlight on my Instagram page for Frequently Asked Podcasting Questions, and as much as I love helping people when these questions are asked, I realized it would be a great resource to put the 5 most common questions in a blog post. So, enjoy!

Where should I host my podcast?

The four places I tell soon-to-be podcasters to look at for hosting are:

Depending on your podcasting needs, one of these may be better than the others.

My favorite, though, is Libsyn. It’s where I host my podcast and I use their free Podcast Page as the website for my show. (Want to see how I set up my Libsyn website? Click here to watch the video.)

Want to try Libsyn free? Use the code EMILY when you sign up!

5 Things To Include in Your Podcast Intro & Outro (and 1 Thing You SHOULDN'T)

5 Things To Include in Your Podcast Intro & Outro (and 1 Thing You SHOULDN'T)

So you’re ready to start your podcast but … oh, what do you say?! Well, you know generally what you’re going to say. You have ideas for your episodes, but what do you say to get started? And how should you end the podcast?

Listen to a handful of podcasts, especially from different genres, and you’ll find a multitude of different ways to start a show. None of the suggestions below are set in stone, and people are coming in all the time to change how “things have always been done,” and that’s awesome. But for those just starting out and need just a little bit of guidance, here are what I look for in a podcast intro and outro.

Quick Tip: Stop Adding Keywords to Your Podcast Title and Author Tag

Quick Tip: Stop Adding Keywords to Your Podcast Title and Author Tag

Apple has been cracking down on podcasts using lots of keywords in their titles and author tags over the past few weeks. Podcasts have been removed and new podcasts have been rejected when submitting to Apple.

If you are using keywords in your show title or author tags or even subtitles with keywords, it's safer to remove them now rather than have Apple remove them.

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

Let's get real for a minute.

Do you like when people come to your door to try to sell you something?

Do you enjoy when you're walking along the street and someone stops you to try to get you to take their flier or get you into their store?

Do you like pop-up ads?

Then stop spamming your podcast!

Here's the deal — I know your podcast is probably great. Your audience likes it. You're probably getting feedback from your listeners. But if you're constantly (keyword here is "constantly") throwing out your latest episode link on social media, to your friends, family, in your groups and all over the place, it may get you a few more listeners, but it's also going to annoy more people.