Podcast Marketing

Use Twitter to Guest on Other Podcasts

Looking for ways to pitch yourself to be a guest on other podcasts on Twitter? I have TWO quick Twitter tips for you:

  1. Check out the hashtag #prrequest — this is more of a general hashtag that covers all kinds of media, BUT don't forget you don't just have to be featured on another podcast for people to hear about you and check your show out.

Instagram Story Ideas for Podcasters

Lots of podcasters love Instagram because it adds a visual element to their podcast, plus it gives them an opportunity to connect with their listeners outside of the show. Instagram is also a great platform to get discovered organically, especially if you’re using hashtags related to your show and the topics you cover.

But many folks struggle when it comes to engaging their audience. I’ve seen numerous podcasters sign up for a social media account for their podcast, but all they do is promote new episodes. It doesn’t really give the audience much to interact with, and if you’re familiar with how algorithms work, you already know that engagement on a post can lead to Instagram pushing your post in front of more people, leading to more engagement and more views, etc.

5 Tips to Improve Your Podcast Episode Titles

Imagine going on your podcast app, searching for a new podcast. Let’s say you want to find a Mindfulness podcast since this is what I’m currently taking a course on and it’s on my mind (well, obviously 😉).

You find one you think you might like, but you can’t be sure just from the title and cover art, alone. And maybe the description is even a little vague (which is more common than you’d think).

Most likely, you would go to the list of episodes so you can check out what kind of things they talk about. But what if all you saw was this:

Episode 45
Episode 44
Episode 43
Episode 42
Episode 41
… you get the idea.

6 Most Common Beginner Podcasting Questions (and the Answers)

6 Most Common Beginner Podcasting Questions (and the Answers)

I’ve started creating an Instagram Stories Highlight on my Instagram page for Frequently Asked Podcasting Questions, and as much as I love helping people when these questions are asked, I realized it would be a great resource to put the 5 most common questions in a blog post. So, enjoy!

Where should I host my podcast?

The four places I tell soon-to-be podcasters to look at for hosting are:

Depending on your podcasting needs, one of these may be better than the others.

My favorite, though, is Libsyn. It’s where I host my podcast and I use their free Podcast Page as the website for my show. (Want to see how I set up my Libsyn website? Click here to watch the video.)

Want to try Libsyn free? Use the code EMILY when you sign up!

Quick Tip: Share Your Podcast Episodes on Instagram Stories via Spotify

Quick Tip: Share Your Podcast Episodes on Instagram Stories via Spotify

Great news for those with podcasts in Spotify! We can finally share *clickable* links to episodes from Instagram Stories!

Before you start, be sure your show can be found in Spotify.

If you’re not in Spotify, see below for instructions on submitting your show.

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

Let's get real for a minute.

Do you like when people come to your door to try to sell you something?

Do you enjoy when you're walking along the street and someone stops you to try to get you to take their flier or get you into their store?

Do you like pop-up ads?

Then stop spamming your podcast!

Here's the deal — I know your podcast is probably great. Your audience likes it. You're probably getting feedback from your listeners. But if you're constantly (keyword here is "constantly") throwing out your latest episode link on social media, to your friends, family, in your groups and all over the place, it may get you a few more listeners, but it's also going to annoy more people.

What the New Facebook Algorithm Means for Podcasters

What the New Facebook Algorithm Means for Podcasters

The man, the myth, the legend -- Mark Zuckerberg -- came out today to announce changes to the Facebook algorithm to help keep the spam, excessive marketing, and gross salesy-ness to a minimum.

So what does that mean for your Podcast Facebook Group or Podcast Facebook Page?

Fair warning: I'm really just speculating here, but I have a few thoughts, in terms of educational guesses.