Podcasting Word of the Week: Wonder

You may glance at this week’s word and question what it has to do with podcasting. Oh, plenty!

This week’s word is WONDER.

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Last week, we talked about how in order for your audience to Know, Like, and Trust you, you need to start to Express yourself.

But what happens when a listener already Knows, Likes, and Trusts you? There are listeners out there who want even more. I like to refer to them as Super Listeners (I hesitate to use the word “fan” since it can sometimes seem condescending.).

The definition of this week’s word is quality of exciting amazed admiration. What better way to describe how someone feels about their favorite podcast!

When you have these Super Listeners, they see your show as a thing of wonder. They are, in fact, the best way your show can spread to others.

Some things to think about:

  • Who is your target audience and how does your show appeal to them?

  • Who are your Super Listeners? What are they saying to others about your show?

  • Are you putting your personal spark into every episode in order to connect on a deeper level with your audience?

  • What podcasts have made you excited, amazed, and/or made you admire the host(s)?

  • What was it that made you feel that way about the show?

  • Next time you get a good review or positive message from a listener, take the time to let those good words sink in. Don’t let negative thoughts or “if onlys …” creep into this special moment.

Wonder can also be a verb meaning to be curious about. If you don’t hear from your audience very often, now is the time to look into that. Actively wonder about them. Ask them questions on the show or on social media. Start conversations with them and ask about them (I feel like I shouldn’t have to write this, but just in case: don’t be a creep about it).

When you start to become more curious about those around you, you’ll find out more about what they like and you may find ideas to make your show better. Walt Disney is quoted with saying, “When you’re curious, you find lots of interesting things to do.”

Find those interesting things to do this week.

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