Podcasting Word of the Week: Intuition

I picked the word INTUITION as this week's word because when I saw the date was 3/11, I immediately thought of the band 311 and "You've got to trust your instincts ..." lyrics.

Don't judge! The '90s music scene was amazing!

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Anyway, I picked intuition, thinking I could use "instinct" and "intuition" interchangeably. Turns out, instincts are more biologically-based, meaning we have instincts as soon as we are born. Intuition, on the other hand, is an accumulated belief. This is something you learn over time or you learn enough about similar things to be able to guide you when it comes to a new situation.

Last week, we talked about having Hope for your podcast to find just the right listener, and in order to do that, you have to build your knowledge of the show you create, which, in turn, builds your intuition about the direction the show should go.

When it comes to intuition about your podcast, the more you put out episodes, the more you're going to hone your show. Not only will you be learning more about your own limitations and preferences, you may also become intuitive about what your listeners want.

Some things to think about:

  • Do you "have a feeling" when something you've said on the podcast will get a response?

  • Have you talked to your audience to find out how they feel about your show?

  • Have you looked at your stats to see what kind of episodes do the best, so you can learn what your audience responds to the most?

  • Are you keeping an eye out for certain themes or topics your listeners enjoy and want more of?

  • Remember it takes time to build intuition. Often it's built without us being consciously aware of it.

  • There are no mistakes; only lessons (or "happy accidents," if you're a Bob Ross fan).

Sometimes, you may feel like it's time to try something new with your show. Maybe a new tool or product has come out and it's calling to you. Remember to slow down a second and connect with your intuition. Ask yourself if this new tool or product actually benefits your audience and the niche you're creating.

Not every "instinct" has to be acted on.

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