media kits

How to Create a Media Kit for Your Podcast

How to Create a Media Kit for Your Podcast

If you follow me on Instagram, I posted an Instagram Story one night this week that showed a glimpse of my Media Kit and how I updated mine. The next thing I knew, I was getting DMs from podcasters wondering why I had a Media Kit, how to create one, and what goes into one.

Here’s why I wanted a Media Kit (or Press Kit, as it’s also known) for my podcast.

I worked in newspapers and magazines for years and I can’t tell you how often the only reason events were covered was because a press release that was sent to the publication. Without that press release, we may never have known the event was going on.