Podcast Marketing

Podcasting Word of the Week: Courage

Whether you’re just getting started with your podcast or you’ve been behind the microphone for years, it’s always scary when you put something out to the world.

Even if you’re a veteran podcaster, some little part of you may still get that jolt of panic as soon as you press Publish. So many “what ifs?” can come into our head in those milliseconds as we watch our show upload to the world.

This week’s word is COURAGE.

Podcasting Word of the Week: Dream

Do you remember the moment you first said, “Hey, I should start a podcast!”? Do you remember what that idea felt like? It wasn’t just an idea; it was a dream. A dream you may have already turned into reality.

This week’s word is DREAM.

Coinciding with Martin Luther King Jr. Day, today can be seen as a reminder of the dreams we all have, including yours.

5 Things To Include in Your Podcast Intro & Outro (and 1 Thing You SHOULDN'T)

5 Things To Include in Your Podcast Intro & Outro (and 1 Thing You SHOULDN'T)

So you’re ready to start your podcast but … oh, what do you say?! Well, you know generally what you’re going to say. You have ideas for your episodes, but what do you say to get started? And how should you end the podcast?

Listen to a handful of podcasts, especially from different genres, and you’ll find a multitude of different ways to start a show. None of the suggestions below are set in stone, and people are coming in all the time to change how “things have always been done,” and that’s awesome. But for those just starting out and need just a little bit of guidance, here are what I look for in a podcast intro and outro.

Quick Tip: Stop Adding Keywords to Your Podcast Title and Author Tag

Quick Tip: Stop Adding Keywords to Your Podcast Title and Author Tag

Apple has been cracking down on podcasts using lots of keywords in their titles and author tags over the past few weeks. Podcasts have been removed and new podcasts have been rejected when submitting to Apple.

If you are using keywords in your show title or author tags or even subtitles with keywords, it's safer to remove them now rather than have Apple remove them.

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

Let's get real for a minute.

Do you like when people come to your door to try to sell you something?

Do you enjoy when you're walking along the street and someone stops you to try to get you to take their flier or get you into their store?

Do you like pop-up ads?

Then stop spamming your podcast!

Here's the deal — I know your podcast is probably great. Your audience likes it. You're probably getting feedback from your listeners. But if you're constantly (keyword here is "constantly") throwing out your latest episode link on social media, to your friends, family, in your groups and all over the place, it may get you a few more listeners, but it's also going to annoy more people.