Podcast Marketing

6 Most Common Beginner Podcasting Questions (and the Answers)

6 Most Common Beginner Podcasting Questions (and the Answers)

I’ve started creating an Instagram Stories Highlight on my Instagram page for Frequently Asked Podcasting Questions, and as much as I love helping people when these questions are asked, I realized it would be a great resource to put the 5 most common questions in a blog post. So, enjoy!

Where should I host my podcast?

The four places I tell soon-to-be podcasters to look at for hosting are:

Depending on your podcasting needs, one of these may be better than the others.

My favorite, though, is Libsyn. It’s where I host my podcast and I use their free Podcast Page as the website for my show. (Want to see how I set up my Libsyn website? Click here to watch the video.)

Want to try Libsyn free? Use the code EMILY when you sign up!

How to Create a Media Kit for Your Podcast

How to Create a Media Kit for Your Podcast

If you follow me on Instagram, I posted an Instagram Story one night this week that showed a glimpse of my Media Kit and how I updated mine. The next thing I knew, I was getting DMs from podcasters wondering why I had a Media Kit, how to create one, and what goes into one.

Here’s why I wanted a Media Kit (or Press Kit, as it’s also known) for my podcast.

I worked in newspapers and magazines for years and I can’t tell you how often the only reason events were covered was because a press release that was sent to the publication. Without that press release, we may never have known the event was going on.

Quick Tip: Share Your Podcast Episodes on Instagram Stories via Spotify

Quick Tip: Share Your Podcast Episodes on Instagram Stories via Spotify

Great news for those with podcasts in Spotify! We can finally share *clickable* links to episodes from Instagram Stories!

Before you start, be sure your show can be found in Spotify.

If you’re not in Spotify, see below for instructions on submitting your show.

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

5 Icky Podcast Promotion Strategies — Are You Making These Mistakes?

Let's get real for a minute.

Do you like when people come to your door to try to sell you something?

Do you enjoy when you're walking along the street and someone stops you to try to get you to take their flier or get you into their store?

Do you like pop-up ads?

Then stop spamming your podcast!

Here's the deal — I know your podcast is probably great. Your audience likes it. You're probably getting feedback from your listeners. But if you're constantly (keyword here is "constantly") throwing out your latest episode link on social media, to your friends, family, in your groups and all over the place, it may get you a few more listeners, but it's also going to annoy more people.

What the New Facebook Algorithm Means for Podcasters

What the New Facebook Algorithm Means for Podcasters

The man, the myth, the legend -- Mark Zuckerberg -- came out today to announce changes to the Facebook algorithm to help keep the spam, excessive marketing, and gross salesy-ness to a minimum.

So what does that mean for your Podcast Facebook Group or Podcast Facebook Page?

Fair warning: I'm really just speculating here, but I have a few thoughts, in terms of educational guesses.